Scott Bedbury’s book “A New Brand World - 8 Principles for Achieving Brand Leadership in the 21st Century” is a must read for any company seeking to build a great brand. This practical marketing guide sets itself apart from other brand building books by delivering the genetic code for meeting “the emotional needs that your customers may have”.
It’s an engaging, thought-provoking, and insightful peek into the brand building strategies of two of the world’s most powerful brands of our time - Nike and Starbucks. We highly recommend this book to anyone interested in “Thinking Outside the Cup”.
This book has encouraged our team at AudioConexus to take a hard look at our brand’s core identity so that we only focus on partnership opportunities that are closely linked to providing the best possible visitor experience. To purchase a copy of Scott Bedbury’s book please click on the following link: Amazon.com.
