From World Travel Mart, “WTM”, [London, UK], Linda Fox reports travel companies are investing more in technology and taking advantage of the solutions available [in the market].
Speaking at WTM’s the “The Future is Now” seminar, CEO, Roberto Da Re [Dolphin Dynamics] said companies were more willing to invest in and adopt new technology because of the need to differentiate themselves in a crowded marketplace. Da Re said “People are starting to see technology as one of the few things they can use to differentiate themselves. Technology is not just about your image on the web it’s about the whole way you operate.”
Technology is a strategic imperative for tourism companies seeking competitive advantage, improved customer service and satisfaction, better decision making and new operational efficiencies. With competition intensifying, a strategic approach to technology investment is vital. How will your investement in new technology play a key role in creating better relationships between your business and your customers, partners, suppliers, investors, and employees?
My advice? Think about how your company can leverage the relationship between new technology and business strategy to achieve competitive advantage. Imagine the possible paths for new technology investments. Successful companies invest in innovation continuously - recognizing that today’s economy is being shaped by two powerful forces - technology and globalization.
Posted in Blogroll, GPS Tours, Offline Marketing, Travel/Tourism
