Selling the Invisible - A Field Guide to Modern Marketing by Harry Beckwith is a must-read for anyone looking for down-to-earth advice that will get you thinking about every aspect of your tourism business. I absolutely loved this book and highly recommend it as a must read for all executives and managers who are looking to transform their business by being remarkable. It’s a quick read that had my head spinning with ideas.
Roger Dow, VP and General Sales Manager for Marriott International has his testimonial on the back of the book - “A must-read for anyone in the service business - which is everyone in business.” If you’re thinking of reading one more business book this year - this is the one.
I was so inspired by “Selling the Invisible” that I recently purchased ”The Invisible Touch - Four Keys to Modern Marketing”. You can learn more about Harry Beckwith and his books by visiting his website at Beckwith Partners. If you’re looking for something to read - pick up this book. You won’t be disappointed.
