In our last post we talked about the importance of including Word of Mouth Marketing [WOMM] strategies into your current marketing plans. Since that time we have had several requests for Word of Mouth resources available on the Web. Here is a list of some of the sites you may wish to visit for Word of Mouth research, articles, and studies regarding the latest WOMM trends:
Word of Mouth Marketing Association offers free newsletter subscriptions so you can keep current on WOMM topics and research at www.womma.org. WOMMA also offers a great research blog at www.womma.org/research
BzzAgent delivers research, articles, and book resources at www.bzzagent.com
Keller Fay Group offers a number of free studies including its latest award winning free feature, “Single Source WOM Measurement - Bringing Together Senders and Receivers: Inputs and Outputs (WOMMA Award-Winning Paper 2006)
at www.kellerfay.com
Buzzoodle offers a number of free articles about buzz marketing at www.buzzoodle.com
Boldmouth offers a complimentary study on “Perceptions, Practices and Ethics in Word-of-Mouth Marketing” at www.boldmouth.com
If you’re interested in learning more about WOMM, download this White Paper by WOMMA titled “Word of Mouth 101 - An Introduction to Word of Mouth Marketing”[pdf].
