An innovation, to be effective, has to be simple and it has to be focused. It should do only one thing, otherwise, it confuses. If it is not simple, it won’t work. - Peter Drucker
When marketing your Unique Selling Proposition [USP], keep your message simple. Create a clear, compelling, relevant marketing message that caters to the worldview of your target audience.
[Seth Godin defines a Worldview as "the rules, values, beliefs and biases that an individual consumer brings to a situation." For example, cultural travelers who book weekend getaways to see traveling art exhibits have a different worldview than car racing enthusiasts who plan short getaways around the Indy 500 Racing Series.]
When framing your marketing message [and your story] around your audience’s worldview, it’s important that your message remain consistent. Marketing works best when your message is clear, compelling, and consistent over time.
