Here are 10 marketing ideas that will cost your organization $0. [... it will cost you some of your time].
1. Use your expertise to write an article or pitch an idea for a weekly column in local and regional publications [find an angle that's relevant and compelling].
2. Ask visitors for testimonials.
3. Become a part of an online discussion group.
4. List your organization in all free local, regional, and national business and tourism directories. [There's many of them out there].
5. Try to bring back an ex-group tour client - a receptive, motor coach, or tour operator. [Rekindle relationships from the past].
6. Submit a Press Release on free newswires such as PR Free, PR.com, News Wire Today, Sane PR, and PR Log.
7. Write a list of benefits on why targeted companies should be doing business with you.
8. Create a Referral Program.
9. Create and conduct a survey on how to improve your products and services.
10. Develop an electronic brochure using a desktop publisher and create an Adobe PDF for email distribution.
