Here are 10 marketing ideas that will cost your organization $0. [... it will cost you some of your time].
1. Use your expertise to write an article or pitch an idea for a weekly column in local and regional publications [find an angle that's relevant and compelling].
2. Ask visitors for testimonials.
3. Become a part of an online discussion group.
4. List your organization in all free local, regional, and national business and tourism directories. [There's many of them out there].
5. Try to bring back an ex-group tour client - a receptive, motor coach, or tour operator. [Rekindle relationships from the past].
6. Submit a Press Release on free newswires such as PR Free, PR.com, News Wire Today, Sane PR, and PR Log.
7. Write a list of benefits on why targeted companies should be doing business with you.
8. Create a Referral Program.
9. Create and conduct a survey on how to improve your products and services.
10. Develop an electronic brochure using a desktop publisher and create an Adobe PDF for email distribution.
Good tips! I was on http://www.grouptravelblog.com last week and saw some other tips for tour companies, other than that, I’m not aware of anyone who compiles such information.
By: Jim on January 6, 2007
at 11:31 pm
My company Taste of Africa Tours and Safaris has benefited immensely from these tips that you posted.
We shall definately see the benefits of there applicability in our business now and subsequently.
By: Tim on July 7, 2009
at 2:19 am
Thank you Tim. We appreciate your kind words. Wishing Taste of Africa Tours and Safaris much success.
By: ACI Editor on July 7, 2009
at 8:54 pm
Carolyn
I found this article to be extremely useful for me. Thanks!
By: Marketing Ideas on June 21, 2007
at 1:10 am
Good ideas here. I can see simple, free ideas like these being a good start for people looking to promote their services.
I’d add, that a good idea is to look at what kind of online presence your competitors have, and see if theres anything they are doing that would bring benefit to you. Browsing the opposition’s free
By: Happy Camping on April 20, 2008
at 12:39 am
very important ideas, the will be useful for me.
By: Elisha on November 14, 2008
at 11:55 am
Hi,
Thanks for the article pretty helpful, http://www.mylifemynews.com.au is currently looking for contributors to their publication.
Secondly, one of the best free press release distribution sites for Australian businesses is http://www.reversepr.com.au. Google News accredited, and allows images to be added.
Keep up the good work!
Pete
By: peter on September 16, 2009
at 7:38 am
Thanks Pete! We read an article in MyLifeMyNews just last week! Thank you for sharing.
By: ACI Editor on September 16, 2009
at 12:59 pm