Podcasting ["iPod" and "broadcasting"] is a method of publishing audio files to the Internet utilizing subscription based feeds, allowing registered users to receive new files automatically, usually at no cost.
One podcast that delivers a core “experience” message that is tourism relevant is “Countries Are Brands Too”. Narrated by David Zolkwer, Director of Jack MortonPublic Events, this engaging podcast “discusses how large scale ceremonies and public events are an opportunity for countries to create experiences that tell their story.”
We highly recommend listening to this podcast - where David states “inside the experience of a brand or a country is a story… and this is why brand experiences need to tell stories.” Click here to download Jack Morton’s Podcast.
iTune’s top Marketing Podcasts include:
Marketing On the Edge - Marketing on the Edge is written and produced by Marketing and Communication Strategies. MCS provides strategic planning, marketing, advertising, graphic design and public relations services.
Twist Image - Mitch Joel from Twist Image helps you navigate the complex world of new marketing, brand democratization, instant personal publishing, consumer generated content and our digital lives - this is your marketing wake-up call.
Duct Tape Marketing - Small business marketing tips, tactics and resources from one of America’s leading small business marketing experts - John Jantsch.
