AudioConexus would like to take this opportunity to thank Destination World News for including a link to our Marketing Blog in their January, 2007 newsletter [in their article] ”Destinations and the benefits of blogging“
In this article, DMO World News writes “User-generated content, or UGC, is widely considered to be more persuasive than advertising, yet many destinations have been slow to recognise the benefits, preferring instead to maintain a tight control over their marketing message. But with the growing number of C2C sites such as MySpace, YouTube, Flickr, Tagzania, Gusto, Wikia, and RealTravel, it is fast becoming impossible to ignore UGC.
Analysts cite blogs, social networking sites and natural search engine optimisation as massive opportunities for the travel industry, with some going as far to suggest that they should form part of every organisation’s online marketing strategy.”
We agree. For the cost of your time, your organization can capitalize on the opportunity to begin a blog for free by signing up for an account on WordPress [we researched free blogs and selected WordPress as best in class], however, you can also sign up [free] for Blogger by Google, Typepad by six apart, and Squarespace to name a few.
