We discovered a great webpage that offers a snapshot of the marketing and advertising trends in America in 2006 and we’d love to share: 79% of marketers are unfamiliar with the phrase web 2.0.
–Zoomerang, November 2006
The average 1970s city dweller was exposed to 500 to 2,000 ad messages a day; today it’s up to 3,000 to 5,000.
–Yankelovich, October 2006
Companies are expected to spend $26 billion on internet classifieds by 2011.
–JupiterResearch, October 2006
Roughly 71% of computers use pop-up ad blockers.
–Arbitron/Edison Media, October 2006
Total advertiser spending on mobile messaging and display ads will grow from $1.4 billion in 2006 to $2.9 billion in 2011.
–JupiterResearch, October 2006
By 2010, online video ad spending is expected to garner 8% of the $29.4 billion spent on online advertising.
–eMarketer, September 2006
The use of local search jumped 20% in 2006 from the same time the previous year.
–comScore Networks, August 2006
Only 46% of small businessesuse Google AdWords, versus 66% of large companies.
–Outsell, Inc., May 2006
66% of businesses that have been in operation 10 years or less use their company website for marketing; 51% of older businesses do so.
–Kelsey Group, May 2006
Nearly 1 in 5 consumers say they use their work e-mail address to receive personal marketing offers.
–Epsilon Interactive, March 2006
The online channel is used by 80% of advertisers; and 90% adoption is expected by 2008.
–Outsell, Inc., February 2006
76.1% of consumers say they can remember the brand name of a promotional item they’ve received within the past year.
–MarketingSherpa, February 2006
For a complete list of marketing and advertising statistics please visit Entrepreneur.com. Enjoy!
