Every successful organization has a vision. A vision of the future can motivate, stimulate, and inspire people to greatness. Don’t be afraid that your vision may be lofty. Think Big. Where will your business be in three years? in five years? Know your destination and visualize success.
Sergio Zyman, a world leading marketer, writes in his book ‘Building Brandwidth - Closing the Sale Online’ that “the good companies know where their going. They have a clear sense of destination. And they stay focused on it until they get to the promised land… You need to know exactly where you’re going to know how you’re going to get there. Everybody in the company and everybody who supports the company must know that destination. They’ve got to be able to see it. Ronald Reagan called it ‘that shining city on the hill’. They’ve got to want to get there. Defining your company and your brand destination is the first and maybe most important step in corporate planning and marketing strategy development.“
While Building Brandwidth is an older book, it still has relevance to marketers today. If you’re looking for a quick read - this book is filled with putting common sense back into your brand.
