In Tom Peter’s book Re-imagine, Tom Peter states “If we use terms such as ‘experience’, we limit them to Starbucks or Disney. Instead we must apply them to the IBMs…”
And he’s right. We are living in the “experience economy”. As such, we’d like to point you to a few articles to read regarding this topic.
“Picture a stage with a Hollywood-style director’s chair and a table full of products commonly found in supermarkets in the foreground. Facing an audience packed with entrepreneurs, author and tourism thinker Joseph Pine launches the basic premise that “all economic offerings are fake” and that the producers of these offerings have much to gain from “rendering authenticity” in them.” See Tourism Online: Grappling with the experience economy.
“Plastic utensils at a fine dining establishment? How gauche! Bright reds, Op Art, and the Rolling Stones in the background at your Spa? How disquieting! Ratty signs, unmowed grass, poorly clipped shrubs at the entrance to your resort? Nasty! Regular paper, four-ply toilet tissue, 60 watt bulbs at your eco property? No Green here! Naugahide booths at your bistro? Mighty retro! A Guest Book at your roadside diner? Really! Not on your life, you say. May we introduce you to a Brand misfired, to sensibilities affronted, to missed opportunities. And, what to do about it!” See Hotel Travel News: Be the brand in the experience economy.
“What do Starbucks, Disneyland and Apple Computer have in common? Yes, they are all successful businesses. Yes, they are all in commoditized and highly competitive markets yet each of them commands a premium for their products and services. What makes them so much more successful than their competition? The answer is experience. See Free Thinking: We are in the experience economy.
“Every business is a stage. Every customer that walks through the door presents an opportunity to perform for them; to wow them with sights and sounds, to amaze them with visual displays and tend to them with the most personalized interaction. There is a new economy that is surfacing that will bypass the conventional and mundane ways of conducting business and will incorporate these essential points of connection with your customers. It is the emergence of the Experience Economy.” See Quantified Marketing Group: The Experience Economy.
