We are often asked for some of the Web’s best marketing resources so here’s what we consider to be at the top:
Marketing Profs: MarketingProfs.com is an “online publishing company that specializes in providing both strategic and tactical post-MBA marketing know-how to Internet and offline marketing professionals in medium and large corporations”.
Marketing Sherpa: MarketingSherpa is “a research firm that specializes in tracking what works in all aspects of marketing (and what does not.)” Their goal is “to give marketers of the world the stats, inspiration, and instructions to improve their results.”
American Marketing Association: One of the largest marketing associations for professionals - this Web resource offers knowledge and know-how. Check out their ROI Calculator for your direct mail programs. This is only one tool of dozens that can assist you in your marketing efforts.
Advertising Age (CMO Strategy): From strategic thinking to brand experience, Advertising Age offers articles and columns, and includes a Marketing Intelligence Center with a variety of White-papers from site sponsors.
BtoB: A magazine for marketing strategists, this Website offers a variety of resources for your business.
If you use a great online resource(s) for marketing that you’d like to share please comment below. We’d love to share your links.
