In a recent article published by Baxter Travel Media, the Canadian Travel Press writes ”When Canadians are planning a trip, the first stop they make is the Internet. According to a recent survey conducted by Cross-Tab Marketing Services for Yahoo! Canada, over 90 per cent of Canadians use online resources to learn, explore and book travel.”
In addition to this statistic, Canadian Travel Press states that the survey “finds that Canadian travellers are more likely to use search engines instead of consulting family or friends when planning trips. The survey also indicates that close to 40 per cent of Canadians use search engines more often than other sources to find information on lodging and daytime activities compared to six per cent who go offline.”
For the Canadian Travel Press article… please visit “Online Search is the Canadian Way“.
