Seth Godin, one of the world’s most top marketers - says creating something remarkable - means that you’re creating something that is “remarked” on. See Seth speaking at TED - Ideas worth spreading [Inspired talks by the world's greatest thinkers and doers].
See Seth’s talk ”Sliced bread and other marketing delights.”
What’s really amazing is you can download TED talks to your iPod - and take the world’s greatest thinkers on the go!
What do you mean by the purple cow?
By: Human-01 on October 4, 2007
at 10:26 pm
Seth Godin wrote a book titled “Purple Cow”, a great read and relevant for any kind of organization that wants to grow their business.
The message here - Purple Cow is about transforming your business by being remarkable.
Here is what Forbes magazine said about Purple Cow:
“In his book Purple Cow: Transform Your Business by Being Remarkable, Seth Godin says that the key to success is to find a way to stand out–to be the purple cow in a field of monochrome Holsteins. Godin himself may be the best example of how this theory works: The marketing expert is a demigod on the Web, a best-selling author, highly sought after lecturer, successful entrepreneur, respected pundit and high-profile blogger. He is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted online and off.”
You can visit Seth Godin’s website at http://www.sethgodin.com/purple/
By: ACI Editor on October 5, 2007
at 12:26 pm
