Kim Whytock and Associates, a consulting services firm to public and private sector clients in Canada and abroad write about Distinctive Experiences - “the why of travel” on their website www.thewhyoftravel.com
They write “Increasingly destinations and related travel services will be chosen for the experiences they facilitate, which engage the senses, spark the imagination, and challenge the intellect. The focus is now on experiences…….. the Why of Travel…
…Today’s travellers have much greater previous travel experience, more exposure to travel possibilities through worldwide communications; and as a result are more discerning in their expectations of travel suppliers. It is the unique experiences supported by tourism operators that close the deal.”
By creating and executing branded tour experiences, [edutainment], tourism operators establish a leading edge by transforming traditional events into unforgettable experiences [through compelling stories that inspire visitors, connecting travelers to the people, places and events that have shaped your destination’s unique history and modern culture].
To learn more, Distinctive Experiences is a great introduction to tourism’s experience economy, providing a guideline to developing authentic travel experiences.
