Hot Banana, the Web Content Management Solution From J.L. Halsey is now available on Salesforce.com’s AppExchange
Hot Banana’s Multi-Level Web Forms and Landing Pages Deliver Lead Generation Data Directly to Salesforce With No Programming Required
The two-way integration between Hot Banana’s Web content management solution and Salesforce means that both sales and marketing get what they need in the format they want. Marketing maintains full control over Web forms and landing pages, while sales teams obtain lead generation data quickly and in their preferred format. Hot Banana is available immediately for test drive and deployment at http://www.salesforce.com/appexchange.
Hot Banana users can easily build sophisticated multi-level Web forms on basic Web pages or on advanced landing pages; set up Web analytics, lead source and conversion tracking; and transfer the captured lead-generation data from the Web form to Salesforce. This lead generation and data transfer capability is available “out of the box” and requires no additional programming or customization. The data obtained from registrations, subscriptions, promotions, newsletters and surveys flows directly into Salesforce, where it can be accessed by the sales team.
“Hot Banana and Salesforce work together seamlessly to bring leads to the sales force in a timely manner,” said Sylvie Moreau VP of Business Development, J.L. Halsey. “With the combination of these two applications, marketers have greater control over the creation of forms and the collection of sales data, helping them to better evaluate various marketing initiatives and measure ROI.”
“The 34,000 application installs clearly demonstrates the incredible momentum of the AppExchange,” said Clarence So, senior vice president of marketing, salesforce.com. “Salesforce.com customers can now use Hot Banana to promote collaboration between sales and marketing, optimizing lead generation and conversion.”
