eMarketer writes:
Research on the purchase patterns of online shoppers from Sellpoint, conducted by Coremetrics, has shown a 35% increase in the sales conversion rate between shoppers who took rich media sales tours, including video, and those who didn’t.
In addition, shoppers who viewed the “product tours” spent over two-and-a-half minutes more viewing product information on each product. (The product tours consisted of detailed presentations featuring audio, video and downloadable sales collateral, and shoppers choose to view them by selecting a “Take a Product Tour” button on the product page.)
“Measuring, understanding and impacting customer engagement is key for market leaders,” John Squire of Coremetrics told Forbes.
“As marketers look to grow their investments to engage customers with rich media and video, they’re consistently looking for services that deliver attractive ROI’s and grow the topline,” he added.
__________________________________
In a post titled “Is youtube.com a part of your marketing mix?”, we wrote about the significant market opportunity for sightseeing companies to capitalize on the www.youtube.com video opportunity. With that said, this article offers insight into increasing online ticket sales. Take advantage of multiple distribution channels for your videos. Promote your video on your website to increase sales conversions and use youtube.com as a media channel for promoting your business.
