We thought we’d have some fun by sharing what The Financial Times recently posted on their website [FT.com] regarding the most successful advertisements for attracting online viewers, as ranked by GoViral, the online marketing agency. The top 5 ads are as follows:
Cadbury - Gorilla Drummer
Launch online: August 2007
Views on Youtube: 5m + lots of other user generated versions
Agency: Fallon
Smirnoff – Green Tea Partay
Launch online: August 2007
Views on Youtube: 3.4m
Agency: J Walter Thompson, New York
Ray-Ban - Catch Sunglasses
Launch online: May 2007
Views on Youtube: 3.2m + user generated content
Agency: Cutwater
Blendtec - Will it Blend?
Launch online: July 2007
Views on Youtube: The IPhone version has reached 2.7m since July, “Will it Blend?” virals have passed 20m views on Youtube in total since the beginning in November 2006.
Lynx/Axe – Bom chicka wah wah
Launch online: May 2007
Views on Youtube: 2.6m
Agency: BBH, Copenhagen
Based on GoViral’s top online ads for 2007, it’s clear there is no science to creating ads that get attention. It’s all in the creativity of the communication.
