We thought we’d have some fun by sharing what The Financial Times recently posted on their website [FT.com] regarding the most successful advertisements for attracting online viewers, as ranked by GoViral, the online marketing agency. The top 5 ads are as follows:
Cadbury – Gorilla Drummer
Launch online: August 2007
Views on Youtube: 5m + lots of other user generated versions
Agency: Fallon
Smirnoff – Green Tea Partay
Launch online: August 2007
Views on Youtube: 3.4m
Agency: J Walter Thompson, New York
Ray-Ban – Catch Sunglasses
Launch online: May 2007
Views on Youtube: 3.2m + user generated content
Agency: Cutwater
Blendtec – Will it Blend?
Launch online: July 2007
Views on Youtube: The IPhone version has reached 2.7m since July, “Will it Blend?” virals have passed 20m views on Youtube in total since the beginning in November 2006.
Lynx/Axe – Bom chicka wah wah
Launch online: May 2007
Views on Youtube: 2.6m
Agency: BBH, Copenhagen
Based on GoViral’s top online ads for 2007, it’s clear there is no science to creating ads that get attention. It’s all in the creativity of the communication.
[...] Here’s another interesting post I read today by AudioConexus [...]
By: GPS » GoViral ranks the top 5 online ads for attracting viewers on December 18, 2007
at 1:52 pm
[...] audioconexus.wordpress.com Sintete libre de opinar, para eso existe este Blog. Est bien discrepar de [...]
By: ZappingDigital.com - Blog / Creatividad / Publicidad / Marketing » Los 5 mejores casos de Marketing Viral del 2007 on December 20, 2007
at 1:21 pm
very interesting.
i’m adding in RSS Reader
By: music on January 6, 2008
at 8:29 pm