After reading “Break From the Pack” by Oren Harari [The Financial Times of London has cited Oren Harari as one of the “Top 40 Business and Management Minds in the World”], we were inspired to rally behind our Higher Purpose and focus on “compelling, unconventional innovations in strategic directions”.
If you enjoy reading “business” books, this is a great read. Harari demonstrates that through careful planning, businesses can achieve market leadership through differentiation. Living in a world of “commodity hell”, Harari effectively presents a case for how to win in the marketplace by building compelling products and services followed by a constant evolution of reinvention, never standing still.
Break away from the Pack is not just a book about change. Harari provides the tools to achieve sustainable competitive advantage, compelling differentiation (breaking away from the copycats), ”true value” for your customers, financial success, and brand health. It’s about being fresh, creative, and innovative in every facet of your business. If you’re thinking about your next great book - this is the one.
