There are many opportunities to increase your foreign language tour business in local and regional markets. The first step is to identify and speak with local community influencers in the foreign language markets you service. Exchange ideas and learn more about your local markets. You’ll receive valuable information about how to effectively reach and communicate with your target markets while building meaningful relationships in your community.
By focusing on local and regional foreign language markets, you can:
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Target local and regional partners to establish marketing programs and partnerships.
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Build market awareness by working with key gateway partners in your destination such as bus and local transit companies, train stations, and airports.
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Coordinate and deliver cross-promotional partnerships and programs with local businesses in a variety of industry sectors.
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Identify, target, and partner with foreign language hotels, Innkeepers, Bed & Breakfast owners and restaurants in the foreign language markets you serve. For example, if you are providing tours in German, identify German accommodation, restaurants, associations, clubs, church groups and organizations. Book appointments to build awareness and align business interests for mutual gain.
You can increase domestic business by consistently building regional and local awareness programs. Offer foreign language clubs and organizations incentives to purchase tickets to attract the Visiting Friends and Relatives [VFR] market. Create and provide print collateral in the language markets you serve.
Another way to reach potential customers is to research the number of foreign language media outlets within driving distance to your business. You may be surprised to find that dozens of language-specific publications, newspapers, radio stations, and regional and local Cable TV stations are located within your reach. These media outlets represent an opportunity to share your story.
