Michael Rubin, writing for MarketingProfs Daily Fix, talks about building sustainable Word of Mouth [WOM].
To build long-term sustainable WOM: focus on the product/service itself.
Here are his five tips:
1. If you sell a physical product, include a generous book of coupons in the box for people to pass on to their friends and colleagues.
2. Start an exclusive email newsletter just for clients and customers. Include tips and other non-sales content that people will want to forward.
3. Call up 5 customers each week “just to catch up.” Listen to complaints and kudos first (and thank them for their honesty). Then ask if they’ll tell a friend or colleague.
4. Ask for testimonials from happy customers. Post them to your web site and include it in all your collateral.
5. Make sure your customer service is second to none. Return phone calls on the same day. Always be looking for improvements and ways to make your clients and customers’ lives easier. People are thrilled to talk about businesses they LOVE.
This is not rocket science, and it’s not a secret. Make people happy, and watch your publicity expand beyond quick buzz and turn into sustainable WOM.
To read the full article please click here: “Five Easy Ways to Build Sustainable Word-of-Mouth“.
