The Canadian Tourism Commission (CTC) offers a number of online resources for tourism companies including industry updates, news, research, and media. Additionally, the CTC offers brand toolkits.
The CTC introduces Experiences: a toolkit for partners of the Canadian Tourism Commission.
The CTC states: “Available only to Canada’s tourism industry, this custom toolkit was designed to help tourism businesses understand what it takes to turn a product into a world-class experience that sells. Based on in-depth research and the latest trends, it’s full of useful advice from finding your best customers to positioning your product in the marketplace. There are even tips from some of Canada’s leading companies on what it takes to build an extra-ordinary tourism experience.”
We downloaded the CTC’s Brand toolkit which asks effective questions about your existing tour products and market position. The guide also provides meaningful guidance and advice for any organization seeking to differentiate their brand through effective experience offerings. We highly recommend the read.
The toolkit is available for download. You can learn more about this Brand toolkit by clicking here.
