Posted by: ACI Editor | June 9, 2008

6 tips for generating Word of Mouth

INSIDECRM posts an article regarding “6 Easy Ways to Generate Word of Mouth.” 

Ellen Smith writes: “Movie buffs may remember the scene in “Born Yesterday” when William Holden espouses the merits of (then-unknown) widgets. Nobody knew what a widget was, said Holden, but everyone wanted one. Then they all wanted to invest in his company. Most importantly, everyone was spreading the word about Holden’s widgets without even knowing what they were talking about. Widgets were popular simply because no one wanted to admit being out of the loop.

Holden’s widget craze shows that generating a buzz is often more important to a product’s success than its inherent value. Make sure your company gets people talking about what it’s selling by using these six tips.”

To read the full article please click on the following link: 6 Easy Ways to Generate Word of Mouth

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