“Flexibility, choice, authentic experiences and the ability to customize a trip are what people want most in tours and vacation packages, according to a member survey conducted by the U.S. Tour Operators Association. Value for the dollar, enhanced service and new destinations were other elements cited by USTOA members, who send 11 million travelers on vacation yearly. Let’s look at what that means,” writes Rich Steck & Judi Janofsky for the travel blog “Where To GO Next!

To read Rich Steck & Judi Janofsky’s article please visit Is This You?  

Highlights

• Flexibility – The survey revealed that, while travelers want the value of a vacation package or tour, they also want flexibility.
• Customization – Tailoring trips to fit personal requirements.
• Enhanced Experiences – Travelers are increasingly asking for experiential vacations. They want new and authentic experiences, cultural enrichment, and in-depth discoveries.
• Value – Especially in these times of economic uncertainty travelers are telling tour operators they want value.
• Service – Little touches mean a lot.