Phil Davies, writing for TravelMole reports that:

The use of micro blogging site Twitter is gaining rapid penetration within the travel industry, according to a new study:

• More than half of users (52%) tweeted between four and 10 times a day, with over a quarter sending more than 10 Twitter updates daily.
• Managing directors, commercial directors, hotel owners and government officials are actively using the social media tool to forge connections with their customers and stakeholders.
• Of particular interest is the amount of travelling done by the sample (62% travelling internationally three or more times a year) and the fact that more than 60% used Twitter to connect with local suppliers, hoteliers or transport companies before they travelled, with 28.8% reporting that they made a reservation following an initial contact on Twitter.
• This suggests that travellers are starting to move beyond merely looking for information on destinations and services, and are actually making buying decisions based on their Twitter conversations.
• Those suppliers who are able to engage with these buyers at an early stage are claiming a distinct advantage.

Twitter has enabled us to open up new conversations with destinations and tour operators. You can follow us @audioconexus

Source: TravelMole. To read the full story click here: Travel industry tweet-rate rising