Pat McCarthy shares his view on why stories work (and create Word of Mouth). Here’s his five reasons:
1. People desire social acceptance and recognition – Stories about brands (and everything else under the sun) help show common interests, which leads to closer bonds.
2. People want to distinguish themselves – Stories also help distinguish a person’s uniqueness.
3. People want to be the authority – Being known as a specialist is a huge driver for telling stories. You might call this the Influencer Mentality.
4. People want to help – If you care about someone and you know a story that might help them, you tell it.
5. People like to share experiences – There is a reason “What’s up?” is asked millions of times per day. We like to talk about what we have been doing.
Source: WOMMA – 5 Reasons Stories Work
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Pat McCarthy shares his view on why stories work (and create Word of Mouth). Here’s his five reasons:
1. People desire social acceptance and recognition – Stories about brands (and everything else under the sun) help show common interests, which leads to closer bonds.
2. People want to distinguish themselves – Stories also help distinguish a person’s uniqueness.
3. People want to be the authority – Being known as a specialist is a huge driver for telling stories. You might call this the Influencer Mentality.
4. People want to help – If you care about someone and you know a story that might help them, you tell it.
5. People like to share experiences – There is a reason “What’s up?” is asked millions of times per day. We like to talk about what we have been doing.
Source: WOMMA – 5 Reasons Stories Work
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Posted in Blogroll, gps audio tours, GPS Automated Messaging, GPS Tour, GPS Tours, GPS vehicle system, storytelling, Tourism Marketing, Travel/Tourism | Tags: gps and tourism, gps audio commentaries, gps audio tours, gps tour systems, gps tour technology, great stories, stories, storytelling, Tourism Marketing, Travel/Tourism